Our Story

What started as a small workshop in the heart of Montreal has blossomed into Canada's premier destination for premium crafting supplies. Our journey began when founder Marie-Claire Lambert, a third-generation embroiderer, recognized the need for high-quality, carefully curated crafting supplies in the local community.

2021

Opened our first workshop in Montreal

2022

Launched online store and nationwide shipping

2023

Expanded to include expert-led workshops

2024

Introduced restoration services

2025

Launched online learning platform

Our Workshop

Our Core Values

Quality

We meticulously select every product in our collection, ensuring only the finest materials and craftsmanship reach our customers. Each item undergoes rigorous quality checks before being added to our inventory.

  • Premium materials
  • Detailed quality control
  • Sustainable sourcing

Community

We believe in fostering a vibrant crafting community where creativity flourishes. Through workshops, events, and online platforms, we connect crafters and share the joy of creating together.

  • Regular workshops
  • Community events
  • Online support

Sustainability

Environmental responsibility guides our decisions. We prioritize eco-friendly materials, minimize packaging waste, and partner with suppliers who share our commitment to sustainability.

  • Eco-friendly packaging
  • Sustainable materials
  • Waste reduction

Meet Our Team

Marie-Claire Lambert

Marie-Claire Lambert

Founder & Creative Director

A third-generation embroiderer with over 20 years of experience in textile arts. Marie-Claire's vision and passion drive Stitchelle's commitment to quality and creativity.

Sophie Tremblay

Sophie Tremblay

Lead Workshop Instructor

An experienced educator and master knitter, Sophie brings warmth and expertise to our workshop program, inspiring crafters of all skill levels.

Jean-Luc Dubois

Jean-Luc Dubois

Product Curator

With a background in textile design and sustainable sourcing, Jean-Luc ensures our collection features the finest materials and most innovative patterns.

Get in Touch